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CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.

CONTENT TYPE: Infographic | TOPIC: Websites

Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business?

CONTENT TYPE: Chart | TOPIC: Marketing Content

Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.

CONTENT TYPE: Chart | TOPIC: Martech

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews.

CONTENT TYPE: Chart | TOPIC: Email Marketing

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

CONTENT TYPE: Chart | TOPIC: Martech

Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.

CONTENT TYPE: Infographic | TOPIC: Websites

According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.