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  • How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?

  • What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?

  • The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.

  • Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the CMO Council and Deloitte.

  • The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.

  • The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions.

  • B2B marketers say they are using intent data—signals gleaned from users' content consumption or other interactions with digital properties—to identify new accounts to target, align sales and marketing teams, and prioritize accounts for prospecting.

  • The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according to research from McKinsey & Company.

  • Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of sales teams currently use or are planning to use sales analytics to improve efficiency.

  • Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?

  • More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.

  • Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand Guardianship Index.

  • The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.

  • Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic.

  • Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify.

  • Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio.

  • How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report.

  • Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.