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CONTENT TYPE: Chart | TOPIC: Marketing Management
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.
CONTENT TYPE: Chart | TOPIC: Career Development
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers.
CONTENT TYPE: Chart | TOPIC: Event Marketing
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.
Seattle is the most innovative city in America, according to a recent report from The Fabricator.
Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.
Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers.
CONTENT TYPE: Chart | TOPIC: Email Marketing
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.
CONTENT TYPE: Chart | TOPIC: Branding
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas need to combine right-brain and left-brain approaches to succeed.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.
B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research.
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?
CONTENT TYPE: Infographic | TOPIC: Marketing Management
This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.
Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.
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