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CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
CONTENT TYPE: Infographic | TOPIC: Career Management
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.
CONTENT TYPE: Chart | TOPIC: Social Media
Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.
CONTENT TYPE: Chart | TOPIC: Websites
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.
CONTENT TYPE: Infographic | TOPIC: Social Media
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?
CONTENT TYPE: Chart | TOPIC: Demand Generation
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.
CONTENT TYPE: Chart | TOPIC: Management
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.
CONTENT TYPE: Infographic | TOPIC: Content
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users.
CONTENT TYPE: Chart | TOPIC: Email
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months.
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.
CONTENT TYPE: Chart | TOPIC: Content
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.
CONTENT TYPE: Infographic | TOPIC: Search
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.
Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the CMO Council and Deloitte.
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