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CONTENT TYPE: Chart | TOPIC: Marketing Management
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior managers whose companies experienced hypergrowth.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers.
Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments and focus on digital-first experiences, according to recent research from Salesforce.
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.
CONTENT TYPE: Infographic | TOPIC: Martech
This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.
B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.
CONTENT TYPE: Chart | TOPIC: SEO
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
CONTENT TYPE: Infographic | TOPIC: Branding
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a vital channel. This infographic recaps how stunning the scale of the social network is and why it matters for marketers.
CONTENT TYPE: Chart | TOPIC: Career Development
What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.
Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future.
To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing social media content and a social media strategy.
CONTENT TYPE: Chart | TOPIC: Communications
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.
B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases, according to this infographic from Insider Intelligence.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.
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