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CONTENT TYPE: Infographic | TOPIC: Email
With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.
CONTENT TYPE: Chart | TOPIC: Management
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.
You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.
CONTENT TYPE: Infographic | TOPIC: Content
Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according to recent research from TrustRadius.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" or "dry," what do you need to look at to truly gauge the health of a sales pipeline? These nine important pipeline metrics.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation, according to recent research from Unruly.
CONTENT TYPE: Infographic | TOPIC: Management
The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. And the benefits are various and many.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council.
CONTENT TYPE: Chart | TOPIC: Content
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.
In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right person, take a personalized approach, and successfully drive revenue. Bad data can destroy that entire process.
The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. In the process, you realize more pipeline and revenue.
CONTENT TYPE: Chart | TOPIC: Social Media
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers.
When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of the benefits and challenges of AI chatbots.
CONTENT TYPE: Chart | TOPIC: Public Relations
What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common?
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand.
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