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CONTENT TYPE: Infographic | TOPIC: Marketing Technology
How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs tend to vary among internal groups.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"?
CONTENT TYPE: Chart | TOPIC: Social Media
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms.
CONTENT TYPE: Infographic | TOPIC: Career Management
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments.
CONTENT TYPE: Chart | TOPIC: Management
As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint.
B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research.
How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions.
CONTENT TYPE: Infographic | TOPIC: Content
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.
CONTENT TYPE: Infographic | TOPIC: Email
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing.
CONTENT TYPE: Infographic | TOPIC: Websites
Most marketers know that having a speedy website matters. But just how important is site load time?
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council.
CONTENT TYPE: Infographic | TOPIC: Social Media
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking.
Many CMOs at large companies are facing budget cuts because of the COVID-19 pandemic, but most expect the economic climate to return to business as usual in the next 18-24 months, according to recent research from Gartner.
CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales.
CONTENT TYPE: Chart | TOPIC: Branding
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
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