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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.
CONTENT TYPE: Chart | TOPIC: Content
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
CONTENT TYPE: Infographic | TOPIC: Career Management
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
CONTENT TYPE: Chart | TOPIC: Search
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic provides common specs for social media video ads that marketers can use across channels.
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.
CONTENT TYPE: Chart | TOPIC: Career Management
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.
CONTENT TYPE: Chart | TOPIC: Social Media
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
CONTENT TYPE: Infographic | TOPIC: Management
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.
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