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CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.
CONTENT TYPE: Infographic | TOPIC: SEO
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.
CONTENT TYPE: Chart | TOPIC: Marketing Content
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena.
Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.
Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.
CONTENT TYPE: Infographic | TOPIC: Communications
Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails.
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.
CONTENT TYPE: Chart | TOPIC: Customer Experience
People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research from Verint.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of workers conducted by Monster.
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.
CONTENT TYPE: Chart | TOPIC: Event Marketing
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.
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