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CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.
CONTENT TYPE: Chart | TOPIC: Branding
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement.
CONTENT TYPE: Infographic | TOPIC: SEO
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.
CONTENT TYPE: Chart | TOPIC: Career Development
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker.
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To find out, Skynova surveyed 1,000 small business owners.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.
How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior managers whose companies experienced hypergrowth.
Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers.
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