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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.

CONTENT TYPE: Chart | TOPIC: Career Development

How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.

CONTENT TYPE: Chart | TOPIC: Customer Experience

Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.

CONTENT TYPE: Chart | TOPIC: Branding

Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.

CONTENT TYPE: Chart | TOPIC: Customer Experience

Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.

CONTENT TYPE: Chart | TOPIC: Branding

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.