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CONTENT TYPE: Infographic | TOPIC: Content
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
CONTENT TYPE: Chart | TOPIC: Search
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.
CONTENT TYPE: Chart | TOPIC: Branding
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
CONTENT TYPE: Chart | TOPIC: Mobile
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
CONTENT TYPE: Chart | TOPIC: Email
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing process, and close sales.
CONTENT TYPE: Chart | TOPIC: Social Media
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
CONTENT TYPE: Infographic | TOPIC: Management
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.
CONTENT TYPE: Chart | TOPIC: Management
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.
CONTENT TYPE: Infographic | TOPIC: Branding
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.
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