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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.
CONTENT TYPE: Chart | TOPIC: Social Media
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
CONTENT TYPE: Infographic | TOPIC: Management
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint.
CONTENT TYPE: Chart | TOPIC: Management
Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.
CONTENT TYPE: Chart | TOPIC: Career Management
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
This infographic provides an overview of 12 technology trends and explores why each matters.
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