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CONTENT TYPE: Chart | TOPIC: Branding
Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.
CONTENT TYPE: Chart | TOPIC: Search
SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.
CONTENT TYPE: Infographic | TOPIC: Content
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
CONTENT TYPE: Chart | TOPIC: Content
The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
CONTENT TYPE: Infographic | TOPIC: Search
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova.
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
CONTENT TYPE: Chart | TOPIC: Career Management
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half.
CONTENT TYPE: Infographic | TOPIC: Websites
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design.
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the last year, according to recent research from Search Engine Journal.
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers.
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.
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