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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite).
Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?
CONTENT TYPE: Infographic | TOPIC: Career Management
Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
CONTENT TYPE: Chart | TOPIC: Management
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.
CONTENT TYPE: Chart | TOPIC: Social Media
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
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