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CONTENT TYPE: Chart | TOPIC: Marketing Technology
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.
CONTENT TYPE: Chart | TOPIC: Content
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.
CONTENT TYPE: Infographic | TOPIC: Content
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer.
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.
CONTENT TYPE: Chart | TOPIC: Mobile
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.
CONTENT TYPE: Infographic | TOPIC: Social Media
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.
CONTENT TYPE: Chart | TOPIC: Social Media
Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.
Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.
Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey conducted by Expert Market.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic.
How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.
Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.
CONTENT TYPE: Chart | TOPIC: Branding
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata.
CONTENT TYPE: Chart | TOPIC: Career Management
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.
CONTENT TYPE: Infographic | TOPIC: Branding
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.
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