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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
CONTENT TYPE: Infographic | TOPIC: SEO
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started.
CONTENT TYPE: Chart | TOPIC: Websites
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Career Development
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.
CONTENT TYPE: Chart | TOPIC: Communications
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.
Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.
This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.
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