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CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager.

CONTENT TYPE: Chart | TOPIC: Career Development

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.

CONTENT TYPE: Chart | TOPIC: Marketing Management

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Websites

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the Web, according to a recent survey.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.

CONTENT TYPE: Chart | TOPIC: Websites

The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.

CONTENT TYPE: Chart | TOPIC: Career Development

Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Public Relations

Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.

CONTENT TYPE: Chart | TOPIC: Customer Experience

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

CONTENT TYPE: Chart | TOPIC: Websites

What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.