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CONTENT TYPE: Infographic | TOPIC: Career Management
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network.
CONTENT TYPE: Chart | TOPIC: Websites
It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.
CONTENT TYPE: Infographic | TOPIC: Search
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.
CONTENT TYPE: Infographic | TOPIC: Email
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.
Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.
What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.
CONTENT TYPE: Infographic | TOPIC: Content
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.
CONTENT TYPE: Chart | TOPIC: Social Media
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.
Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?
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