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CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

CONTENT TYPE: Infographic | TOPIC: SEO

According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.

CONTENT TYPE: Chart | TOPIC: Career Development

Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Branding

French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Martech

Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.

CONTENT TYPE: Chart | TOPIC: Public Relations

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

CONTENT TYPE: Infographic | TOPIC: Career Development

Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

CONTENT TYPE: Infographic | TOPIC: Career Development

How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.

CONTENT TYPE: Chart | TOPIC: Career Development

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

CONTENT TYPE: Chart | TOPIC: Marketing Management

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

CONTENT TYPE: Infographic | TOPIC: Branding

Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings.