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CONTENT TYPE: Infographic | TOPIC: Email

What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.

CONTENT TYPE: Chart | TOPIC: Content

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.

CONTENT TYPE: Infographic | TOPIC: Career Management

This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.

CONTENT TYPE: Chart | TOPIC: Content

Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.

CONTENT TYPE: Chart | TOPIC: Search

Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic provides common specs for social media video ads that marketers can use across channels.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

CONTENT TYPE: Chart | TOPIC: Career Management

Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.

CONTENT TYPE: Chart | TOPIC: Content

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Career Management

This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.

CONTENT TYPE: Infographic | TOPIC: Branding

Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.

CONTENT TYPE: Chart | TOPIC: Demand Generation

B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.

CONTENT TYPE: Infographic | TOPIC: Marketing Technology

Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

CONTENT TYPE: Chart | TOPIC: Marketing Technology

Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

CONTENT TYPE: Chart | TOPIC: Social Media

Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.