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CONTENT TYPE: Infographic | TOPIC: Social Media
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?
CONTENT TYPE: Chart | TOPIC: Events
Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
CONTENT TYPE: Infographic | TOPIC: Search
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.
CONTENT TYPE: Chart | TOPIC: Branding
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
CONTENT TYPE: Chart | TOPIC: Search
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
CONTENT TYPE: Chart | TOPIC: Mobile
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
CONTENT TYPE: Chart | TOPIC: Email
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing process, and close sales.
CONTENT TYPE: Chart | TOPIC: Social Media
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
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