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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
CONTENT TYPE: Infographic | TOPIC: Management
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.
CONTENT TYPE: Chart | TOPIC: Management
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.
CONTENT TYPE: Infographic | TOPIC: Branding
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
CONTENT TYPE: Infographic | TOPIC: Websites
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
CONTENT TYPE: Chart | TOPIC: Social Media
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.
CONTENT TYPE: Chart | TOPIC: Websites
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.
CONTENT TYPE: Chart | TOPIC: Email
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.
CONTENT TYPE: Infographic | TOPIC: Email
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.
CONTENT TYPE: Chart | TOPIC: Branding
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.
CONTENT TYPE: Chart | TOPIC: Mobile
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
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