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  • Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.

  • Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotionNow.

  • Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that.

  • Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com.

  • How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.

  • Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on?

  • Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?

  • Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks.

  • Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that too much can harm productivity, according to recent research from The Creative Group.

  • Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.

  • Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2.

  • We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't ignore customers.

  • How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?

  • Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case.

  • B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.

  • Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics.

  • Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.

  • Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal.