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CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Content

People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.

CONTENT TYPE: Chart | TOPIC: SEO

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

CONTENT TYPE: Infographic | TOPIC: SEO

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.