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CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: None
We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't ignore customers.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Communicate
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Plan
Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Communicate
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.
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