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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: None
If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Strategy
Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Strategy
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Create
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.
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