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  • Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group.

  • Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.

  • Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.

  • If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition.

  • Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

  • Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.

  • Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal.

  • Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.

  • It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.

  • Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

  • Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.

  • Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

  • Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.

  • Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

  • Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

  • Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.