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CONTENT TYPE: Infographic | TOPIC: Social Media
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.
CONTENT TYPE: Chart | TOPIC: Events
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.
CONTENT TYPE: Chart | TOPIC: Content
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving meditations.
CONTENT TYPE: Chart | TOPIC: Branding
TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.
CONTENT TYPE: Chart | TOPIC: Social Media
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.
CONTENT TYPE: Chart | TOPIC: Management
Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research from Dooly.
Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?
Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
CONTENT TYPE: Infographic | TOPIC: Search
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.
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