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CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
CONTENT TYPE: Chart | TOPIC: Management
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.
CONTENT TYPE: Chart | TOPIC: Social Media
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.
CONTENT TYPE: Chart | TOPIC: Public Relations
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.
CONTENT TYPE: Infographic | TOPIC: Management
Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.
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