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CONTENT TYPE: Infographic | TOPIC: Email
How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.
CONTENT TYPE: Chart | TOPIC: Management
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Content
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.
CONTENT TYPE: Infographic | TOPIC: Career Management
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more?
CONTENT TYPE: Chart | TOPIC: Content
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.
CONTENT TYPE: Chart | TOPIC: Email
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.
CONTENT TYPE: Infographic | TOPIC: Social Media
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?
Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM.
Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.
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