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  • The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.

  • Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on targeted campaigns can spark awareness, elevate your brand, boost sales, increase loyalty, and build your business. The key is knowing how to do it flawlessly. We can show you why and (more importantly) how to build influencer campaigns that truly work.

  • Marketing automation: You can't just set it and forget it, and there's no Easy Button to press that'll get you instant results. But you can make it easier for everyone on your team with some understanding, forethought, and planning. Because here's the truth: You have to be ready to roll up your sleeves and do the work up front. Then optimize, optimize, optimize. We said that three times for emphasis, because refining your marketing automation is a process. But once you do? Totally worth it. Let's get to it.

  • Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

  • It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results.

  • Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.

  • There's far more to content marketing than churning out a few whitepapers and emails. You need a consistent flow of top-shelf assets that resonate with your audience and drive a desired action. Learn a purposeful approach to content creation… one that uses what you already have (smart) and identifies exactly what you still need.

  • Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.

  • Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.

  • Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.

  • Get ready. Get set. And go start marketing! Wait... not so fast. First you need to connect with sales, gather insights, and start identifying the target accounts you'll be marketing to! Account-based marketing requires up-front planning to pull off the big long-term wins.

  • For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!

  • Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.

  • Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.

  • Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.

  • Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.

  • Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.

  • A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue... and avoid common pitfalls that so many companies encounter.

  • A successful demand generation campaign relies on content that's targeted to the personas who influence the ultimate purchasing decision. Learn how to create campaign content that aligns with the buyer journey in this course from MarketingProfs.