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  • B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.

  • The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.

  • In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.

  • The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.

  • These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing ABM. But you can avoid making these 7 mistakes. Here's how.

  • Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect?

  • LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?

  • You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.

  • If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.

  • The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during this crisis.

  • How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.

  • To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.

  • Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off?

  • Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.

  • With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.

  • We are living in a time of great disruption. Disruption in the market breaks paradigms. It creates as much opportunity as loss. It is easier for our minds to envision the downside of our losses than to see new opportunities. Though harder to spot, the opportunities are there.

  • Trying to predict our post-COVID B2B marketing future may be a fool's errand. Still, there are enough breadcrumbs left by previous crises and recessions to help us make some educated guesses. So here are five realities that B2B marketers will likely face in the next 2-3 years.