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CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

CONTENT TYPE: Article | TOPIC: Marketing Content

B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.

CONTENT TYPE: Article | TOPIC: Email Marketing

As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

CONTENT TYPE: Article | TOPIC: SEO

It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.

CONTENT TYPE: Article | TOPIC: Customer Experience

To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

CONTENT TYPE: Article | TOPIC: Marketing Management

Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.