Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Plan
"Intent data" is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Marketers are often the default creators of presentations for conferences, webinars, meetings—even Sales decks. These simple design tips can make your presentations more convincing and engaging.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Create
Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI.
Shoppers are nuts for Black Friday and Cyber Monday—but that's not all, because their excitement spills over. The key to success this holiday season is to take advantage of consumer holiday behaviors with campaign strategies that drive revenue.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create
Taking a close look at what's trending in email marketing today, GetResponse analyzed four billion emails sent from 126 countries across 19 industries. Here are five email marketing insights from that analysis.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy
As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.
By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity.
CONTENT TYPE: Sponsored Article | TOPIC: Mobile | ELEMENT: Strategy
Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know.
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content.
A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Communicate
Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.
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