Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.
New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.
CONTENT TYPE: Article | TOPIC: Customer Experience
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.
CONTENT TYPE: Article | TOPIC: Events
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
CONTENT TYPE: Article | TOPIC: Content
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.
CONTENT TYPE: Sponsored Article | TOPIC: Career Management
The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.
Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
CONTENT TYPE: Article | TOPIC: Email
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
CONTENT TYPE: Article | TOPIC: Management
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
CONTENT TYPE: Article | TOPIC: Social Media
Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.
Keep me signed in
Sign in with your preferred account, below.
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!