Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy
For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide leadership during this crisis.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.
The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing ABM. But you can avoid making these 7 mistakes. Here's how.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect?
LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?
You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.
Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during this crisis.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.
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