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CONTENT TYPE: Article | TOPIC: Career Development

The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience.

CONTENT TYPE: Article | TOPIC: Marketing Management

Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.

CONTENT TYPE: Article | TOPIC: Marketing Content

Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

CONTENT TYPE: Article | TOPIC: SEO

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means in 2023.

CONTENT TYPE: Article | TOPIC: SEO

Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.