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CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan

There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand—and in the process improve the return on our email marketing investment.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.

CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.

CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate

As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Analyze

Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Create

To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify ABM, but these tips provide clarity and actionable advice to unlock ROI.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Strategy

In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch.

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Strategy

Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success?

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Thinking of a customer experience in digital-only terms is limiting. For brands to stand out and truly capture (and keep) customer attention, they must incorporate physical elements and appeal to all of a customer's senses. Here are three ways you can do exactly that.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan

The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world.