CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.

CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem, and they are looking for information to help them make up their minds. Help them choose you.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!