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  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.

  • How to Craft a Concise B2B Sales Pitch in Limited Time

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

    To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps.

  • Email Optimization and ROI: How to Get the Most From Every Email You Send

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an opportunity to drive more conversions—that you're not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI.

  • Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: None

    Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can significantly improve your social media campaign results. Here are five such social media tools.

  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • How the Most Successful Marketers Spend Less Time on Marketing, and Why You Should, Too

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    If you're not already automating one or more of your daily marketing tasks and processes, you're missing out on a huge opportunity. Chances are, at least some of your competitors are a step ahead. Here's how you, too, can start making your marketing life easier.

  • Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Communicate

    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.

  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.

  • Three Martech Failures That Are Holding Back Your B2B Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    B2B marketing is saturated. The only way to stand out is to innovate your marketing. Over the last decade, ABM has become an important innovation, focusing on accounts and buyers, not leads. Yet, marketers trying to implement account-based approaches have been thwarted by the limitations of their marketing stack.

  • Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Plan

    Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders.

  • 15 Tips and 9 Tools to Boost Your Instagram Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create

    If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.

  • A Marketer's Guide to Achieving High-Impact Tradeshows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management

    Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.

  • Why Delivering Live-Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.

  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it's time to ditch stock photos.

  • A Guaranteed Win Comes Only Once in a While, Here's One You Must Prioritize: B2B Self-Service

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Self-service is dominating the consumer landscape. You can, for example, check into your flight and your hotel room and order food—all without speaking to anyone. Self-service is also a top desire of business buyers; but only a handful of B2B professionals are prioritizing it. This is a big opportunity we're missing out on.

  • Five Extra-Powerful Ways to Build Authority With Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.

  • How to Create and Use Infographics for Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts.

  • How Content Silos Are Stifling Your Omnichannel Marketing Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Content | ELEMENT: Management

    Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.

  • Amazon for Brands: Top 5 Problems and How to Overcome Them

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

    As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.

  • Five Ways AI Is Changing the Future of Marketing Research for the Better

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.