CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Communicate

If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management

If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience.

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As a result, you can expect to see an increase in sales.

CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze

Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret?

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.