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  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management

    When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.

  • Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.

  • Four Considerations Before Investing in AI for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.

  • Five Tips to Ace This Holiday Season With Search Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

    The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.

  • Why ABM Isn't Working (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Management

    Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.

  • Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

    Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.

  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.

  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.

  • Five Email Deliverability Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

    Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.