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CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

CONTENT TYPE: Article | TOPIC: Customer Experience

Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

CONTENT TYPE: Article | TOPIC: Marketing Technology

It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

CONTENT TYPE: Article | TOPIC: Events

We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

CONTENT TYPE: Article | TOPIC: Content

Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

CONTENT TYPE: Article | TOPIC: Events

Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

CONTENT TYPE: Article | TOPIC: Demand Generation

This article explores what entry points are and how to successfully use them to get people signed up and into your database.

CONTENT TYPE: Article | TOPIC: Email

The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

CONTENT TYPE: Article | TOPIC: Demand Generation

This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.

CONTENT TYPE: Article | TOPIC: Content

Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

CONTENT TYPE: Article | TOPIC: Marketing Technology

You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

CONTENT TYPE: Article | TOPIC: Email

Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead.