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CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy

Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Strategy

Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.

CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy

In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.

CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Management

If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you more in the long run. So how do you choose?

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...

CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Communicate

Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy

Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?