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  • Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

  • The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

  • Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.

  • Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.

  • Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021.

  • Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Uncovering your company's major competitors and market share is important to growing your business. This article gives an example of a competitive analysis using Semrush's tool. See all the details.

  • Business agility is all the rage, but it takes more than just adopting a buzzword. It requires that all levels of your organization make these four fundamental mindset shifts.

  • The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important.

  • Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

  • What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more.

  • Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

  • Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.