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CONTENT TYPE: Podcast | TOPIC: Martech
SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
CONTENT TYPE: Podcast | TOPIC: Branding
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.
CONTENT TYPE: Podcast | TOPIC: Event Marketing
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
CONTENT TYPE: Podcast | TOPIC: None
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool.
CONTENT TYPE: Podcast | TOPIC: Social Media Marketing
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
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