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CONTENT TYPE: Podcast | TOPIC: None
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more.
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016.
CONTENT TYPE: Podcast | TOPIC: Social Media
B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more.
TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events.
Digital media expert and New York Times best-selling author Chris Brogan shares his incredibly successful approach to email and how he has used content marketing.
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits.
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
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