Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: None
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits.
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
CONTENT TYPE: Podcast | TOPIC: Social Media
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable.
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
CONTENT TYPE: Podcast | TOPIC: Writing
Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.
Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success.
MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing.
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.
Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion.
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace.
Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success.
In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.
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