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CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.

CONTENT TYPE: Podcast | TOPIC: Social Media

It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate.

CONTENT TYPE: Podcast | TOPIC: Events

Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.

CONTENT TYPE: Podcast | TOPIC: Management

The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.

CONTENT TYPE: Podcast | TOPIC: Branding

Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

CONTENT TYPE: Podcast | TOPIC: Management

When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. That means focusing on its people.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.

CONTENT TYPE: Podcast | TOPIC: Search

The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.

CONTENT TYPE: Podcast | TOPIC: Content

Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.

CONTENT TYPE: Podcast | TOPIC: Branding

Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

CONTENT TYPE: Podcast | TOPIC: Branding

Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.

CONTENT TYPE: Podcast | TOPIC: Management

MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.

CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.

CONTENT TYPE: Podcast | TOPIC: Marketing Technology

Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.