Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a consistent, useful and compelling online video campaign can serve your brand amazingly well.
Consider "Will it Blend," a fascinating online series that blender company Blendtec's been running since 2006. The company's nice-and-geeky host, outfitted in safety glasses and a lab coat, has blended everything from broomsticks to the iPhone 3G.
"Oh, boy. iPhone smoke. Don't breathe this!"
Here you've got a simple idea that seizes on a compulsion that apparently lots of folks had as kids—sticking non-food items in a blender—and serves it up in a strangely satisfying way.
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