Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than those referred by Digg.

Got dreams of broadcasting live to this eager bunch? Now you can! Ride the statistical wave with a handy (and free!) new tool called Twitcam, which lets you link live broadcasts on your Twitter feed. Gadzooks!

Using it is refreshingly simple: just log in with a Twitter ID, then hit "Broadcast Live." Make sure your camera settings are all in order; when you're ready, hit the "Broadcast & Tweet" button.

Once you do that, a shortened link to your live video will be published on your Twitter account, along with any short-and-wonderful message you choose to send.

This is a simple, cost-effective and fun way to keep followers abreast of what's going on with your brand, report live on guerrilla campaigns and events, or even conduct how-to's or Q&A's. Best of all, users who click on your link have a space alongside your video to keep on chatting while you do your rock-star thing.

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