So, what exactly is it we need to learn? VivaKi's Newcast recently broke Gaga's appeal down in a video case study. Here are five branding tips based on the report:
Tell a consistent story. Define a character and vision. Make sure your strategic team knows it fluently and supports it.
Engage fans in conversation. Provoke, listen, react! But don't just head-nod; offer quality content that people will appreciate.
Connect the content. Keep your story consistent across media. Build relationships with brands/content providers that complement your persona. Discovery is part of a relationship's pleasure; your personality should be multifaceted, its glint reflecting where the light bounces.
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