"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website Conversion blog. "What you may not hear as much about, however, is what you should avoid doing."

To help you identify some serious SEO pitfalls, Diamond has compiled a list of critical "don'ts" that might go unmentioned in more common lists of SEO "do's."

Here are four to consider:

Don't assume you can go without SEO. Someone unfamiliar with SEO might think a website and a social media presence will do the trick. While there's a good chance you'll get business from Facebook or Twitter, you shouldn't neglect potential customers who research your type of product or service at search engines like Google and Yahoo.

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