Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could that happen?

"The answer was simple," he writes in the Marketing Trenches blog. "I wasn't asking myself the right questions, and I wasn't asking them in the same determined manner that I use with clients. I was letting myself off the hook."

If you're experiencing a similar aimlessness, he suggests you ask yourself 12 questions, including the following:

Why are we doing this? Although a seemingly obvious question, it's one for which you might not have an adequate answer. Don't proceed until you do.

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