Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable.

"Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs.

So don't assume your good ROI can't get even better!

You can improve results by enhancing efforts in these three areas:

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