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Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands

October 29, 2012  

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week.

Facebook has just passed the milestone of a billion active users per month. So for brands, the oldest question in the social media book has become even more pressing: What's the best way to access and engage this super-present audience?

As Tonia Ries notes at the Realtime Report, Wildfire conducted an analysis of 10,000 Facebook social marketing campaigns, isolating the top-performing 10% of brands. About 17% of fans share campaign news with friends and family, but "Superbrands" get 39% of fans to share.

How can you emulate the Superbrands? Here are Wildfire's six key strategies for achieving higher engagement with a Facebook campaign:

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