What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results you need—when you want them?
At the MarketingProfs B2B Forum in Boston (2009) , ClearGauge's Karen Breen Vogel offered five easy tips to make your B2B website deliver the kind of results your company needs to thrive in a competitive market.
Here, she talks with Kyla Cullinane about the components of a site as well as an approach to leveraging analytics tools. See the full video:
