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Managed Services: 'Do It for Me' Is for B2B, Too

by Carol O'Kelley  |  
February 7, 2017
  |  1,082 views

If you've ordered household products from Amazon Prime, hired a cleaning service, or hitched a ride with Uber, you're already a part of the consumer Do It For Me (DIFM) revolution. But what about DIFM for business? Can someone do it for companies too?

Setting Goals Is Easy, Achieving Goals Is the Hard Part

Day in and day out, business leaders juggle shifting priorities and a seemingly endless to-do list. Often, the important long-term tasks end up at the bottom of the list, behind all of the urgent priorities. So it's no surprise that DIFM is on the rise in the B2B world.

Anthony P. Lee explains the phenomenon in a post on TechCrunch, "Why Do It For Me Is the Next Big Thing": "We call it the Do-It-For-Me Revolution, or 'DIFM' for short. DIFM is more than software. DIFM combines technology automation with specialized labor to deliver a complete solution to a business problem. It's as much about people-powered customer service as it is about code-powered efficiency."

Think about the investments in technologies and platforms that your team has made over the years. Each project ROI has promised to transform something, improve metrics, or drive specific efficiencies. But how many of those projects actually achieved the desired results? Likely only a few.


The reasons for failure are many—wrong platform, lack of experience, limited bandwidth, and short corporate attention spans.

Remember the adage, "If you want it done right, do it yourself"? The idea behind DIFM is the opposite: Sometimes, if you want it done right, you should hire an expert to do the heavy lifting for you—and then hold that expert accountable for the outcome.

It's Time to Power Up Your Marketing Services With DIFM


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Carol O'Kelley is CEO of Salesfusion, a leading marketing automation provider to small and medium-sized businesses.

LinkedIn: Carol O'Kelley

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