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  • Using Automation for Spectacular B2B Campaigns

    Think B2B marketing has to be boring? Business buyers are people who are motivated by engaging campaigns that address their needs in creative ways, too. There IS a middle ground for you to design interesting yet pragmatic campaigns and execute them with marketing automation. Sponsored by GetResponse.

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  • Data Enrichment for Email: Five Things You Need to Do

    Most marketing is already driven by data that enhances the customer experience. But not all email marketers are fully utilizing that data to enrich their messages and achieve their business objectives. Get started with these five ideas from our sponsor, Mapp.

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    Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Join us in August for the scoop on ABM segmentation, personalization, and more.

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My mom let me (oftentimes reluctantly) find my own footing, so I was able to launch. Little did she know that this important lesson would also help me soldier on after I lost her...