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B2B Marketing Events

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Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data

August 14, 2025 — 2:00 PM ET

Data confidence fuels smarter decisions and stronger ROI. Learn how clean, accurate data can streamline operations, power automation, and unlock growth. Sponsored by Convertr.

B2B Marketing Trends Friday Forum

August 15, 2025 — 11:30 AM ET

What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

AEO for the CMO: An Actionable Maturity Model

August 21, 2025 — 2:00 PM ET

AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Torrey Tayenaka | Article

How to Use B2B Video Marketing to Fuel Growth

August 7, 2025

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.

Jason Widup | Article

From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

August 6, 2025

Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.

Chad S. White | Article

The Limitations of B2B Email Marketing Benchmarks

August 5, 2025

External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.

Justine BaMaung | Article

Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

July 31, 2025

B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

Tetiana Danyltsiv | Article

Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project

July 30, 2025

Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.

Peter Larkin | Article

A Revenue Playbook for the Changing B2B Buyer Journey

July 29, 2025

Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.

Kaumudi Tiwari | Article

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

July 24, 2025

Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

Ann Gerasimovich | Article

Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

July 23, 2025

Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

Allyson Havener | Article

How to Build a Trusted B2B Brand in an AI-First World

July 22, 2025

B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

Charlie Riley | Article

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

July 17, 2025

B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Planning Friday Forum

September 12, 2025 — 11:30 AM ET

Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for the new year. Join us for the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

August 7, 2025 — 2:00 PM ET

Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.