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Content Marketing Friday Forum

August 12, 2022 — 11:30 AM ET

Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

Data-Driven Marketing in Five Straightforward Steps

August 16, 2022 — 2:00 PM ET

Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.

Programming Social Channels (Like a Streaming Service!)

August 18, 2022 — 12:00 PM ET

SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

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Data-Driven Marketing in Five Straightforward Steps

August 16, 2022 — 2:00 PM ET

Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.

What Does a B2B Marketing Team Look Like in the Metaverse?

August 10, 2022 — 10:00 AM ET

The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.

How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen

August 4, 2022 — 10:00 AM ET

This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.