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How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
August 4, 2022This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.
Switching From Product-Centricity to Customer-Centricity With Personas
August 3, 2022Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.
How to Reach the Right Candidates With Programmatic Recruitment
August 3, 2022Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
August 2, 2022If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.
Using Behavioral Progressive Profiling to Drive Demand Generation
July 28, 2022The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.
How B2B Marketers Can Avoid the Bane of Boring Content
July 28, 2022Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony.
Digital Ad Strategy 101: A Starting Point
July 27, 2022Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.
How to Use Buyer Reviews in B2B Marketing
July 27, 2022When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account.
Taming Martech Stack Bloat Is Essential to Scaling Revenue
July 26, 2022Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.
Four Ways Marketers Can Triumph Over the 'Great Resignation'
July 21, 2022Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.
