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How to Identify and Maximize Sales Enablement ROI [Infographic]Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.
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The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.
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An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.
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COVID-19's Impact on Marketers' Content, Investment, and Targeting StrategiesThe COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.
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Five Measures for Proving the ROI of Your Employee Advocacy EffortsThe definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?
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Marketing Technology Friday Forum
If you wish to be a truly great marketer, you need to understand and be able to leverage marketing technology. But, getting a handle on all the data, vendors, and other elements that go into achieving marketing technology excellence can be tricky (we know!). Sponsored by Cvent.
Five Signs Your Marketing and Sales Teams Need a Relationship Rx
Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.
Content After the Apocalypse
Are you struggling to find the right way to connect with customers and prospects in the current climate? And wondering what the appropriate tone is for your messaging and branding? We'll show you what you need to do to weather this apocalypse and emerge stronger. Sponsored by SEMrush.
Moneyball: The Art of Winning an Unfair Game
You may not be in the baseball business, but there's a lot you can learn about marketing from Oakland Athletics VP of Operations, and former General Manager, Billy Beane. Join us Backstage to discover how he used data and analytics (his Moneyball philosophy) to change the business of baseball.
Doubleheader Event: Customer Empathy
The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.
