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Shakeup B2B

A Virtual Conference for Marketing Mavericks

Load up on inspiration! Join us April 11-13 online.


Phenomenal Speakers
Hear from these 21 all stars

Engaging Program
AI, SEO, LinkedIn, and more

Hands-on Workshops
Two career-changing experiences

Like-Minded Community
Get a year of PRO membership

Convince Your Boss
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Free Conference Swag
New PRO members receive a gift!

B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.


How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

April 4, 2023 — 2:00 PM ET

Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

April 6, 2023 — 2:00 PM ET

Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

Shakeup B2B

April 13, 2023 — 11:00 AM ET

A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

March 30, 2023 — 10:00 AM ET

The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

March 30, 2023 — 10:00 AM ET

How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

March 29, 2023 — 10:00 AM ET

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.