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How to Grow Your Professional Network in the Digital-Only EraTechnology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.
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Why Employees Don't Focus on the Customer ExperienceExecutives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.
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Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and DoYour customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.
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How Measurement Proves & Improves Your ABM's Value
Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.
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The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to harness the awesome power of omnichannel experiences to your advantage. Sponsored by Progress Sitefinity.
B2B 2021: Digital Marketing Strategies to Drive Results
Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ready to strategize for success now and in the year ahead. Sponsored by Accountable Digital.
Thought Leadership + SEO: Magnify Marketing Impact
Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.
