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Rethinking Brand Safety and Ad Verification: A Pivot to Positivity
December 5, 2024The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
December 4, 2024B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
December 3, 2024Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
The PMO: Unlocking CRM Campaign Efficiency and Peak Performance
November 27, 2024Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.
Rising Subscription Prices: Trends and Tactics for Managing Price Increases
November 26, 2024Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.
Jamie Dimon on AI: What He Gets Right, and What He Leaves Out
November 21, 2024Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!
The Media Landscape Is Shrinking, Can PR Adapt?
November 20, 2024Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.
The New Age of AI-Powered Search: How B2B Marketers Can Keep Up
November 19, 2024Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!
Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI
November 14, 2024Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
How Brands Can Responsibly Roll Out AI as Government Regulations Tighten
November 13, 2024Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.