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  • Image for What Is Marketing Orchestration? [Infographic]
    What Is Marketing Orchestration? [Infographic]

    Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. In the process, you realize more pipeline and revenue.

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    How COVID-19 Is Impacting Social Media Ad Rates and Engagement

    The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers.

  • Image for Content Marketing Operations: Five Essentials for Consistent Success
    Content Marketing Operations: Five Essentials for Consistent Success

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.

  • Image for Transform Your Martech Stack to Deliver Empathy at Scale
    Transform Your Martech Stack to Deliver Empathy at Scale

    As marketers, we have to be able to share relevant content at the right points throughout the customer journey, and we have to do it at scale. The martech we use to do that should serve not just us but also the people with whom we are trying to connect.

  • Image for Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]
    Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.

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Upcoming Marketing Events

  • Five Tips for Building a Successful Tradeshow Program

    We all know in our hearts that live events are worthwhile. But it's time to move beyond our gut feeling and prove the value of tradeshows once and for all. We'll show you what you need to succeed. Sponsored by Cvent.

  • Email Marketing Friday Forum

    The future of email is NOW. It's time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response. Feeling intimidated? These three sessions will kill that impostor syndrome in no time. Sponsored by Marketo.

  • Agile Marketing 201: Creating Persistent Teams

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • Marketing Analytics: Better Questions = Better ROI

    When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.

  • Marketing Writing Bootcamp 2020

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions (with live keynotes on April 28, May 5, and May 12) will help you level up your marketing writing… fast!

Go ahead. Be wildly successful.
(Or keep procrastinating by "organizing" your inbox. Up to you.)

I'm going to preach #mpb2b on the top of a mountain to everyone. Fantastic conference.
—Insurance Industry Marketer