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The Value of a Traditional Marketing Mindset in a Digital World
June 22, 2021In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
June 17, 2021Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.
Keep It Real: How to Not Over-Automate Email Sequences
June 16, 2021In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
June 16, 2021Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.
Why Some New Products Get Adopted Quickly: A Lesson From Infomercials
June 15, 2021If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.
Is Your Content Working? How to Measure Content Marketing Results
June 10, 2021Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.
Why B2B Companies Need Closed-Loop Analytics
June 9, 2021Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.
Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'
June 9, 2021In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected.
How to Maximize the ROI of Hybrid Events in 2021
June 8, 2021Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.
Four Tactics to Refresh Your 2021 Email Marketing Strategy
June 3, 2021More isn't always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren't likely to respond to that tactic in 2021. Here are four tactics to use now.
