Content From the Most Trusted Voices in B2B Marketing
Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...
TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.
Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.
There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.
A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?
First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing DataJanuary 26, 2023
Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.
Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.
Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.