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Customer Journey Maps for Marketers: Understand and Exceed Expectations [Master Class Watch Party]

December 8, 2021 — 1:00 PM ET

Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows. Join this live Watch Party for lessons 1 and 2.

Establishing Boundaries to Live a Better Life

December 8, 2021 — 2:00 PM ET

Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.

How to Optimize Digital Experiences to Drive Pipeline

December 9, 2021 — 2:00 PM ET

Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

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Leadership

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MarketingProfs for Leaders (no matter your job title)

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Marketing Planning Friday Forum

December 10, 2021 — 11:30 AM ET

'Tis the season for 2022 marketing planning. But you shouldn't just be planning for a return to "business as usual." Now is the time to get your ducks in a row, make sure you're gathering and using the right customer data, and set your team up to be a crucial driver of growth in 2022. Sponsored by Validity.

How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

December 2, 2021 — 10:00 AM ET

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

Great CX Calls for New Strategies and Stronger Collaboration

December 1, 2021 — 10:00 AM ET

Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.