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Mastering Email Automation for Scalable Growth

July 23, 2025 — 12:00 PM ET

Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

July 24, 2025 — 2:00 PM ET

Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

B2B Email Marketing Benchmarks and How to Use Them

July 30, 2025 — 12:00 PM ET

Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Charlie Riley | Article

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

July 17, 2025

B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

Bernard Kiyanda | Article

The Key to Scaling B2B Personalization With GenAI: Data Standards

July 16, 2025

Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

Val Riley | Article

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

July 15, 2025

Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

Vivek Kumar | Article

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

July 10, 2025

Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

Jennifer Fuller | Article

Powering Agile Transformation: Why Marketing Is the Hidden Accelerator

July 9, 2025

Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.

Alicia Hale | Article

What's Ahead for AI and ABM: Evolving From Tools to Orchestration

July 8, 2025

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

Maialen Martinez | Article

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

July 3, 2025

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

Beth LaGuardia Cooper | Article

Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

July 2, 2025

Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.

Kim Lawton | Article

Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

July 1, 2025

B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

Jackie B. Grice | Article

Become a Better Leader: Five Steps Toward Discovering Your Blind Spots

June 26, 2025

Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

B2B Marketing Trends Friday Forum

August 15, 2025 — 11:30 AM ET

What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Three industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

August 7, 2025 — 2:00 PM ET

Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.