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How to Hire a Marketing Agency and Build a Productive Relationship
June 24, 2021If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.
Clubhouse Accessibility Issues: The Root of Its Decline
June 23, 2021Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
June 23, 2021The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.
The Value of a Traditional Marketing Mindset in a Digital World
June 22, 2021In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
June 17, 2021Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.
Keep It Real: How to Not Over-Automate Email Sequences
June 16, 2021In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
June 16, 2021Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.
Why Some New Products Get Adopted Quickly: A Lesson From Infomercials
June 15, 2021If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.
Is Your Content Working? How to Measure Content Marketing Results
June 10, 2021Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.
Why B2B Companies Need Closed-Loop Analytics
June 9, 2021Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.
