MarketingProfs B2B Forum

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Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

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B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

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Optimizing With Emotion

May 21, 2025 — 12:00 PM ET

Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

Modern Email Marketing Essentials

May 28, 2025 — 12:00 PM ET

Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

How to Create Content That Sparks Conversations

June 5, 2025 — 2:00 PM ET

Are you ready to light up your content strategy? Join us and we'll show you how to create authentic content that catches fire with your audience—no matter the format. From webinars to social posts, you'll learn how to stay true to your voice while igniting real conversations. Sponsored by Goldcast.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

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MarketingProfs for Leaders (no matter your job title)

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

How Geopolitical Tensions Are Impacting B2B Marketing Spend

May 14, 2025 — 10:00 AM ET

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

May 13, 2025 — 10:00 AM ET

Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.