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Five Ways Marketing Can Support the Sales Process to Maximize Growth
June 23, 2022Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.
Email at Scale: How to Increase Campaigns and Manage Complexity
June 22, 2022Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.
How to Identify and Prevent B2B Channel Conflict
June 22, 2022You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.
Could NFTs Replace Your CRM Strategy?
June 21, 2022Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.
Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
June 16, 2022Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.
How to Effectively Use CTAs in B2B Cold Emailing
June 15, 2022"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.
Four Things TikTok Can Teach Us About Presentations
June 15, 2022TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.
How to Use Brand-Mapping to Position Your Business
June 14, 2022Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how.
What Marketers Need to Know About NFTs
June 9, 2022Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building.
The Biggest Driver of Your Business Value (Hint: It's Not Top Management)
June 8, 2022Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.
