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B2B Marketers: Seven Steps for Writing a Killer Creative Brief

December 2, 2021 — 2:00 PM ET

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same pageā€”and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.

Customer Journey Maps for Marketers: Understand and Exceed Expectations [Master Class Watch Party]

December 8, 2021 — 1:00 PM ET

Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows. Join this live Watch Party for lessons 1 and 2.

Establishing Boundaries to Live a Better Life

December 8, 2021 — 2:00 PM ET

Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.

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Marketing Planning Friday Forum

December 10, 2021 — 11:30 AM ET

The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2022 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by Validity.

What Neuroscience Tells Us About Social Media Marketing

November 30, 2021 — 10:00 AM ET

Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

Budgeting for 2022: Marketers' Email Spend Plans

November 30, 2021 — 10:00 AM ET

Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.