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Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks

November 30, 2022 — 12:00 PM ET

How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

Feedback Is Fuel: Use Insights to Supercharge Your Marketing

December 1, 2022 — 2:00 PM ET

To be successful, marketers need to be able to quickly create feedback loops and act on customer insights—no easy task in an uncertain market. In this webinar, you'll learn how to listen to and better serve your customers—while boosting acquisition and retention. Sponsored by Momentive.

Positioning in Highly Competitive Markets

December 7, 2022 — 12:00 PM ET

Join positioning expert and MarketingProfs CEO Allen Weiss for this free webinar to gain a better understanding of your market, how to segment it based on the benefits your organization offers, and what sets you apart from the competition.

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Future Trends Friday Forum

January 13, 2023 — 11:30 AM ET

What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.

The Future of B2B Marketing: Hot Advice & Smart Insights for 2023

December 14, 2022 — 12:00 PM ET

Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

Marketing Planning Friday Forum

December 9, 2022 — 11:30 AM ET

As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.