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First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data
January 26, 2023Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.
Three Ways to Help Women Join the Ranks of Agency Owners
January 25, 2023Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.
Five Serious Content Marketing Mistakes You Need to Avoid
January 25, 2023Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.
It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?
January 24, 2023Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.
Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook
January 19, 2023It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.
Your First New Content Marketing Tool for 2023 Should Be Your Sales Team
January 18, 2023Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.
Martech 2023: Three Trends to Expect
January 18, 2023In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
Marketing at the Speed of Thought: AI Use Cases for Four Content Types
January 17, 2023We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.
How to Create a B2B Marketing Podcast in 2023—And Why You Should
January 12, 2023If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.
Data Providers Need to Allow Independent Audits. Here's Why.
January 11, 2023It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.
