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Creative Compliance: Effective Writing for Regulated Industries

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Creative Compliance: Effective Writing for Regulated Industries

October 9, 2024 — 12:00 PM ET

Finally: practical strategies to craft sharp, engaging writing that meets business objectives—even if you're bound by pesky regulations! Ahava Leibtag reframes regulations as opportunities for creative expression. Make regulatory compliance fun with clear, accessible content that engages your audience.

Visual Communication Mastery: Streamlining Marketing Workflows

October 10, 2024 — 4:00 PM ET

Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.

Email Marketing Friday Forum

October 11, 2024 — 11:30 AM ET

Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Gib Olander | Article

Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

October 9, 2024

Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

Dev Ganesan | Article

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

October 8, 2024

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

Dr. Joel Davis Brown | Article

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

October 3, 2024

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Janak Bhawnani | Article

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

October 2, 2024

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

Amit Deshpande | Article

Navigating AI Adoption and Use in Marketing: A Strategic Approach

October 1, 2024

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

Dorian Sabitov | Article

Top Marketing Automation Tools: A Brief Comparison

September 26, 2024

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Scott Morris | Article

Five Brands Acing Social With Their Own Spin on Cultural Moments

September 25, 2024

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

Pascal Bornet | Article

'Human-Ready Marketing': The Power of Human-AI Synergy

September 24, 2024

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

Sarah Hawk | Article

Choose the 'Bright Web': The Why and How of Building Thriving Communities

September 19, 2024

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

Jenna Alburger | Article

How to Align Product and Marketing Teams Through Positioning

September 18, 2024

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

B2B Marketing Budgets in 2025: Spend and Priority Trends

October 8, 2024 — 10:00 AM ET

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.