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The Five Layers of the Modern Martech Stack
July 6, 2022A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."
Six Ways to Use AI for B2B Growth
July 6, 2022Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.
When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices
June 30, 2022It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.
Rethinking Industry Events: Get Comfortable With Flexibility
June 29, 2022"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.
Create a Customer Success Team From Scratch in 10 Steps
June 29, 2022Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide.
The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It
June 28, 2022If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.
Five Ways Marketing Can Support the Sales Process to Maximize Growth
June 23, 2022Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.
Email at Scale: How to Increase Campaigns and Manage Complexity
June 22, 2022Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.
How to Identify and Prevent B2B Channel Conflict
June 22, 2022You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.
Could NFTs Replace Your CRM Strategy?
June 21, 2022Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.
