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B2B Marketing Events

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Modern Email Marketing Essentials

May 28, 2025 — 12:00 PM ET

Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

How to Create Content That Sparks Conversations

June 5, 2025 — 2:00 PM ET

Are you ready to light up your content strategy? Join us and we'll show you how to create authentic content that catches fire with your audience—no matter the format. From webinars to social posts, you'll learn how to stay true to your voice while igniting real conversations. Sponsored by Goldcast.

Your B2B GPS: Recalculating Routes to Revenue

June 13, 2025 — 12:00 PM ET

It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Marcus Sheridan | Article

Human Content: What It Means & Why It's Important

May 21, 2025

AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.

Chad S. White | Article

What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands

May 20, 2025

Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.

Dave Charest | Article

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

May 15, 2025

Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.

Digge Zettenberg-Odh | Article

In B2B, It's Brand or Bust

May 14, 2025

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.

Kate O'Neill | Article

The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

May 13, 2025

Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

Rodney Hart | Article

The Secret to B2B Event Success: The Virtual Sandwich Method

May 8, 2025

Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.

Palash Soni | Article

What Does the Marketer of the Future Look Like?

May 7, 2025

AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

David A. Aaker | Article

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

May 6, 2025

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.

Jamie Kightley | Article

The New B2B Social Media Environment: How to Navigate the Choppy Waters

May 1, 2025

B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

Priya Gill | Article

AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

April 30, 2025

AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Your B2B GPS: Recalculating Routes to Revenue

June 13, 2025 — 12:00 PM ET

The Top Challenges Facing Senior Marketers in 2025

May 20, 2025 — 10:00 AM ET

What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.