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B2B Marketing Events

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Mapping Customer Insights

May 7, 2025 — 12:00 PM ET

Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

Content Marketing Friday Forum

May 9, 2025 — 11:30 AM ET

Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

Finding Leaks With a Web Audit

May 14, 2025 — 12:00 PM ET

Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Anssi Rusi | Article

Marketing Efficiency and Growth in 2025: From Data to Dollars

April 29, 2025

Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

Madhu Balakrishnan | Article

Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

April 24, 2025

B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.

Joe Warnimont | Article

Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

April 23, 2025

AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.

Chris Leger | Article

Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

April 22, 2025

B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

Atul Jindal | Article

Four UX Fixes to Help You Boost Your SEO

April 17, 2025

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

Michelle Stansbury | Article

Why 'Mad Men' Ideas Still Work—and When They Fall Short

April 16, 2025

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

Mike Ford | Article

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

April 15, 2025

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

Will Waugh | Article

Why CMOs Should Be Rethinking Their Martech Stacks

April 10, 2025

CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

Dara St. Louis | Article

The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

April 9, 2025

B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

Linda Emma | Article

Prompt Engineering: Befriending AI Before Its World Domination

April 8, 2025

Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

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Leadership

It isn't a role; it's a state of mind.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Marketing Efficiency and Growth in 2025: From Data to Dollars

April 29, 2025 — 10:00 AM ET

Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.